Naturwing Team Gains Customer Insights & B2B Expertise at One-Day Team Building & Learning Event

On August 27, the team of Hangzhou Feihuang Industry Co., Ltd. — known worldwide by its Naturwing brand — took part in an enriching one-day team building and learning event themed "AI Breakthrough · Winning Orders Worldwide." Together with fellow cross-border e-commerce teams, our colleagues spent the day strengthening teamwork, deepening customer understanding, and sharpening the skills needed to serve overseas buyers in the B2B model. It was a day full of fun, learning, and rewarding growth.

Teamwork Through Fun and Games

The event opened with a series of collaborative games that put communication, trust, and coordination to the test. In one memorable challenge, team members held multiple strings connected to a central ring, working together to lift and stack colorful blocks one by one — a game that demanded patience, precise coordination, and full focus. In another, the team navigated a ball across a giant world map, a vivid reminder that every individual effort contributes to the team's shared goal. The hall echoed with laughter and cheers as colleagues encouraged and supported each other through every round.

Understanding Customer Psychology, Serving Customers Better

The learning sessions turned to the people at the heart of our business — our customers. The team explored how to better understand customer psychology, learning to see products and services from the buyer's perspective and to identify the real needs behind every inquiry. Practical customer-service training showed how proactive communication, prompt responses, and thoughtful after-sales support build lasting trust and loyalty.

Systematic Learning on Serving Overseas Customers in B2B

A dedicated training module took the team through the full cross-border B2B journey — from sourcing and inquiry handling to negotiation, order fulfillment, and after-sales service. Through real-world cases and proven best practices, every participant gained fresh insights into what overseas wholesalers, distributors, and retailers truly value, and how to deliver service that exceeds expectations.

Setting Goals for September

The day also featured the "Million Heroes" goal-setting session, during which every team member wrote down personal targets for September — covering both sales performance and new customer development. What began as a day of fun ended as a clear action plan, powered by the team's shared belief: "Make winning a habit."

Looking Ahead

More than just a day of fun, this event was an investment in our team's growth and in the quality of service we deliver to customers worldwide. The Naturwing team is now ready to turn these insights into action — serving every customer with greater understanding, professionalism, and heart.

About Hangzhou Feihuang Industry Co., Ltd.

Hangzhou Feihuang Industry Co., Ltd. is a professional manufacturer of WPC wall panels, PVC wall panels, SPC flooring and other building decoration materials, exporting to more than 150 countries and regions across North America, Europe, the Middle East and Oceania. With over 27 years of expertise, a team of more than 100 professionals and a large-scale production facility, the company provides OEM/ODM services and is committed to delivering quality products and exceptional service to customers around the world.